Hoodrich Pablo Juan is a creature of habit, and his habits are expensive. Refusing to change his ways for any person, no matter how fine, Pablo shares “Can’t Fall In Luv,” his new single. Adapting his authoritative whisper into a nursery rhyme patter atop tinkering xylophones, Pablo trades bars with 16-year-old rhymer Smooky Margielaa on the track, evolving his approach and holding his own with the melodic prodigy. Premiered by The FADER, the new single finds the unlikely duo decrying haters, counting their cash, and proclaiming themselves too rich to fall in love.
“Can’t Fall In Luv” is the latest single off BLO, the 1017 Eskimo standout’s upcoming album, following theHighsnobiety-premiered “Shoebox,” featuring GucciMane and NAV, the Complex-premiered, “Screaming Slatt,” featuring Young Thug, the sinister “Fireworks” (2 million YouTube views) and “Dolce Gabbana,” his collaboration with 1017 Eskimo labelmates Yung Mal & Lil Quill. BLO arrives this Spring via 1017 Eskimo/Alamo.
2018 was a busy year for Hoodrich Pablo Juan, marked by three projects, dozens of high profile collaborations, and millions of streams. Last January, Pablo released Rich Hood, which featured appearances from Lil Yachty, Lil Baby, Gunna, Key Glock and others. He quickly followed Rich Hood up with The Matrix, released in February, an EP-length collaboration with popular French electronic DJ Brodinski. A quick dose of aggro-trap brilliance, Stereogum praised the EP, calling it “a fascinating combination, with Hoodrich Pablo Juan’s liquid flow wending its way intuitively through Brodinski’s gleaming synths.” Pablo culminated his year with the release of Hoodwolf 2, an absorbing collection of head-nodding trap and a full-length collaboration between Hoodrich Pablo Juan and Danny Wolf (Ugly God, Lil Pump), home to the underground hit “Tik Tok,” featuring a boisterous appearance from BlocBoy JB.
With the upcoming BLO and much more yet to come, Pablo looks to make 2019 his biggest year yet.