Inspired by LA culture, YG and the global lifestyle fashion accessory brand, RVCA have collaborated on a capsule collection. The duo teamed up to create a capsule collection exclusive to PacSun retailers. The nine-piece collection features essentials including chinos, jackets, hoodies, t-shirts, and flannels, fusing both brands’ love for the West Coast, will be released at participating PacSun stores on January 10th, 2015.
YG worked alongside RVCA’s design team to create a collection that express his creative interests that reach fans beyond the realm of music, and define RVCA’s identity and attitude, including key aspects: music, fashion, and street lifestyle. Photographed in Venice Beach, the West Coast lifestyle inspired campaign imagery was shot by famed photographer Mike Miller, who has worked with hip-hop giants such as Tupac, NWA, Snoop Dog, and Cypress Hill.
“I’m excited to unveil the new collection I designed with RVCA. It’s the perfect blend of their street style and my own LA look. Each piece was inspired by the City of Los Angeles; which is where I grew up and what defines me as an artist. The collection makes the West Coast lifestyle accessible to everyone, hope you guys love it as much as I do 4hunnid!!!” – YG
YG and RVCA will be celebrating their collaboration with an exclusive live concert at the Agenda Trade Show on January 5th, 2015 from 5:30PM- 8:00PM. All Agenda attendees will be able to meet the artist, preview the collection, and celebrate with RVCA at the Long Beach Convention Center.
Photo Credit: Mike Miller
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Catrise J is the owner of Vault of 1520 and Content Creator for Dirty Glove Bastard (DGB). Catrise is a self described “free-spirit” and always shares what’s on her mind. She enjoys Hip Hop, nature, reading, 420 and 90’s R&B. Her idols include Angie Martinez, Tupac, Oprah, and Warren Buffet. You can connect with Catrise on social media.
