Kanye West and Kim Kardashian are the face of haute couture fashion house, Balmain’s 2015 Spring/Summer “Army of Love” campaign. With Givenchy locking it in with Julia Roberts and Roberto Cavalli with Nicki Minaj, creative director, Olivier Rousteing, decided to turn it up the notch with none other than the controversial couple, Kimye.
The stylish couple are photoed lusting after each other, damn near making out on top of even sexier cars. Kanye’s infamous resting bitch face, or um, smizing, also makes a stunning appearance.
“For this Menswear campaign, I wanted to capture a moment of love,” Balmain creative director Olivier Rousteing said, “Kim and Kanye are style icons and friends. It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.”
It’s no secret that Rousteing are huge fans of the Kardashians as he’s also included Kim’s little sister Kendall in Balmain’s Runway during Paris fashion week earlier this year.
Check out the steamy photos below which were shot by famous photographer Mario Sorrenti. Please note: this is Kanye’s first fashion campaign ever. How do you think he did?
