Unless you’ve been living under a rock, you’ve heard about Jay-Z’s new venture, a music streaming service called Tidal. He enlisted the help of several MAJOR artists including Kanye West, Beyonce, and Rihanna, to invest in the company that claimed it would change the music industry forever.
Tidal’s marketing campaign bragged about it’s lossless sound quality. As awesome as Tidal sounds, it has had a rough start due to it’s expensive price tag. Much like Spotify, there is a plan that will cost you $10 a month, but if you’re looking for that lossless sound (and tons of other perks), you’ll be shelling out $20! Not only have sales been slow, there has been a lot of industry criticism towards the brand.
Today Hov took to twitter to drop some #TidalFacts to defend his company – peep the tweets below. Tidal may not be the wave yet, but it looks like it’s about to make some! Stay tuned.
Stream of consciousness coming in 5, 4, 3, 2… #TidalFacts
— Mr. Carter (@S_C_) April 26, 2015
Tidal is doing just fine. We have over 770,000 subs. We have been in business less than one month. #TidalFacts
— Mr. Carter (@S_C_) April 26, 2015
The iTunes Store wasn't built in a day. It took Spotify 9 years to be successful…
— Mr. Carter (@S_C_) April 26, 2015
We are here for the long haul. Please give us a chance to grow & get better. #TidalFacts
— Mr. Carter (@S_C_) April 26, 2015
There are many big companies that are spending millions on a smear campaign. We are not anti-anyone, we are pro-artist & fan. #TidalFacts
— Mr. Carter (@S_C_) April 26, 2015
We made Tidal for fans. We have more than just music. We have video, exclusive concerts, tickets for events early, live sports!…
— Mr. Carter (@S_C_) April 26, 2015
….Tidal is where artists can give their fans more without the middlemen. #TidalFacts
— Mr. Carter (@S_C_) April 26, 2015
Indie artists who want to work directly w/ us keep 100% of their music. "If you don't want the CEOs all in the videos" haa #tidalfacts
— Mr. Carter (@S_C_) April 26, 2015
Tidal pays 75% royalty rate to ALL artists, writers and producers – not just the founding members on stage.
— Mr. Carter (@S_C_) April 26, 2015
Rich getting richer? Equity values… YouTube $390 billion. Apple $760 billion. Spotify $8 billion. Tidal $60 million. #TidalFacts
— Mr. Carter (@S_C_) April 26, 2015
My cousin just moved to Nigeria to discover new talent. Tidal is a global company.
— Mr. Carter (@S_C_) April 26, 2015
We have Tidal X – it supports artists by giving them a platform to connect with their most loyal fans. Tidal is for all. #Tidalfacts
— Mr. Carter (@S_C_) April 26, 2015
Our actions will speak louder than words. We made Tidal to bring people the best experiences…
— Mr. Carter (@S_C_) April 26, 2015
and to help artists give that to their fans over and over again…
— Mr. Carter (@S_C_) April 26, 2015
We are human (even Daft Punk ha). We aren't perfect – but we are determined. #TidalFacts
— Mr. Carter (@S_C_) April 26, 2015
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Taylor K. is a native of Columbus, Ohio where she studied Strategic Communication at THE Ohio State University. In addition to writing, she has a passion for media production, marketing, and hip-hop music. Currently working in radio, Taylor is preparing for a big move. Stay Tuned!
